August 5th 2008 01:41 am
Thirty Day Challenge Day 2
Here’s the summary of Day 2 as mentioned in the Thirty Day Challenge site.
Keyword Research
Day 02 - Today is all about keyword research and the awesomeness that is Market Samurai. Ed shows you how to sign up and download the software.
GuruBob takes us through the basics of what a niche is and how to identify them, as well as some fantastic information on how to best use and identify keywords.
GuruBob also shows us the correct use and application of the Market Samurai software, using a case study to demostrate. NB: Remember, only Keyword Research is functioning right now.
Dan takes us through the manual process for doing our keyword research using Google. This is a very important video to watch to understand the foundations of keyword research, and the perfect alternative to Market Samurai if you experience any problems.
If you are in a hurry, downloading the Market Samurai and watching the Market Samurai - Case Study video are the two things you don’t want to miss! The Market Samurai is a kick-ass cross-platform software that makes keyword research and analysis easier and faster. I’ve done some keyword research before and it isn’t exactly cool and fun. This tool automates this process so you can do more with less time.
Market Samurai is still in BETA stage so it may still have some bugs. It is also only available for 40 days but its Keyword Research functionality will always be accessible even after the 40-day trial period.
The Keyword Research functionality of the Market Samurai creates keyword suggestions and analyzes the following information:
Total Searches - Number of searches per day for that keyword. I think this can be derived from Google
Keyword Tool’s Average Search Volume column.
SEO Traffic (SEOT) - Number of visits/day if a site ranked #1 for that keyword
Trends - trends in terms of the number of searches
Adwords Traffic (AWT) - Number of clicks per day if you’re the #1 Google Adwords advertiser for that keyword
Adwords Cost Per Click (AWCPC) - Estimated cost per click for that keyword if you advertise it using Google Adwords
Adwords Click-through Rate (AWCTR) - Estimated clicks for that keyword divided by the number of times the advertisement is displayed in Google (e.g. 2 clicks / 10 advertisement is shown = 20%)
Adwords Competition (AWC)
SEO Competition (SEOC) - Number of page results for an exact phrase match. This is the number you see in the upper right hand section of Google after a search (This is 10,200 in the example: Results 1 - 10 of about 10,200)
Online Commercial Intelligence (OCI) - Likelihood that someone searching for that keyword will buy. I have no idea how they get that but it would be interesting to know how that is derived.
Adwords Value
SEO Value
For the Thirty Day Challenge, we want more 80-100 total searches per day (Total Searches), more than 50 visitors a day (SEO Traffic) and less than 30,000 competing pages (SEO Competition). I think this is more of a suggestion than a hard rule.
Now looking for good long tail keywords,
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